INVENT is an industry-driven collaborative research effort focusing on the generation of new knowledge to support the launch of innovative business models that capitalize on three major contemporary trends. The first trend is the rise of cross-platform apps as the predominant paradigm for software delivery. The second is the emergence of online marketplaces as intermediaries for distributing apps and cloud ser-vices. The third trend is the continuing and ever-increasing shift of consumers towards online discovery and consumption of personal services.
INVENT is funded by GSRT, BMBF and the European Community